Apple Vs Samsung Case Study. Cusumano, M.A., 2013. and Temel, S., 2015. Lately, Samsung conducted an investigation of new Apple products and presented a plan to add the iPhone in a … For instance, the high pricing of iPhone 5s in the country shows that Brazil is the most loyal countries where Apple stores are. 05 billion in damages. Patent litigation in the UK: an empirical survey 2000–2008. Patent conflicts interfere with a firm’s future operations, for incase, how Samsungs products were banned from sale resulted in large losses aside from the costs of producing the products (Gotts & Sher, 2012.). One significant negotiation to observe happened in August 2012. In my first post, I wrote about SVAMC offering innovative ways of thinking about tech dispute resolution. Patent litigation as a leading market indicator. Cotter, T.F., 2013. The discussion of the case will be surrounded on the two (2) clusters on the crisis management part, which include crisis event management and post-crisis management. In November 2013, another jury ruled that Samsung would have to pay Apple $290 million of the amount overruled by the judge in the 2012 case. A sales forecast was conducted, by operating systems, to determine the sales of tablets and smartphones to users worldwide. Samsungimmediately incurs Judge Kohs ire by publicly disclosing material that hadbeen excluded from the trial and for failing to prevent deletion of relevantevidence. On March 31, a $2 billion trial between Apple and Samsung began in California court. Protection Plans; About Us; Free Quote; Locations. Gotts, I.K., and Sher, S., 2012. In the spring of 2011, Apple began litigating against Samsung in patent infringement suits, while Apple and Motorola … Brazil is another leading consumer country for Apple smartphones as they tend to believe that Apple products are designed to say something about the countries in which they are made in those in which they are sold in (Cotter, 2013). Social network analysis of patent infringement lawsuits. It also argues of the uncertainty of such issues occurring in future as it is known that Samsung and Apple have several different patent disputes in different countries including South Korea and the United States. 629 - 633. Apple Vs Samsung Case Study. Watch this exciting video to know about the patent war prevalent between Apple and Samsung since 2011. Cotter, T.F., 2013. Bloomberg delivers business and markets news, data, analysis, and video to the world, featuring stories from Businessweek and Bloomberg News on everything pertaining to technology To understand the line of questioning from the Supreme Court justices to the two firms’ attorneys, you need to take a look at the law and the argument in the case.Design patents, as the name suggests, protect the unique look of a product. In this report, the case of Apple vs. Samsung has been analyzed using the existing literature including supportive cases and legal guidelines. Lee, P.C., and Su, H.N., 2014. Particular Antitrust Concerns with Patent Acquisitions, The. Design rights and innovation: a psychometric analysis. Minns, S.E., 2014. Question 2: Discussion on the Key Lessons learned from the case study. Apple Inc. v. Samsung Electronic Co., Ltd. was the first of a series of ongoing lawsuits between Apple Inc. and Samsung Electronics regarding the design of smartphones and tablet computers; between them, the companies made more than half of smartphones sold worldwide as of July 2012. It is therefore mostly encouraged to large firms that may be able to cultivate back the funds lost in lawsuits by maximizing their profits. Gotts, I.K., and Sher, S., 2012. Lately, Samsung conducted an investigation of new Apple products and presented a plan to … Apple v Samsung – a visual study Even after the dust from the epic Apple v Samsungbattle has settled, the design patent infringement comparisons from Apple v Samsungwill continue to serve as meaningful data points that practitioners can reference when assessing … The implication of United States verdict to International marketing. Refining in Remedies in Patent Litigation: Three (Increasingly Immodest) Proposals. and Lee, P.C., 2012. The Development of Design Law: Past and Future, London, pp.99-149. Patent litigation as a leading market indicator.International Journal of Technology Transfer and Commercialisation, 1(3), pp.280-291. Samsung also sued Apple for the same and won in few cases where it did not copy specific features. Expanding Patent Law’s Customer Suit Exception. Case-Study-Apple-vs-Samsung University of Melbourne MKTG 90012 - Fall 2014 Case-Study-Apple-vs-Samsung. The verdict points out how the jury acted so unfairly without considering rules violated by both parties whereby Samsung had violated the design patent of Apple while Apple had also violated the utility patent of Samsung. Therefore, Apple won a court case against Samsung for $1.05 billion because of patent infringement by Samsung for copying a specific feature. Patent litigation precaution method: analyzing characteristics of US litigated and non-litigated patents from 1976 to 2010. The jury in the much-hyped Apple vs. Samsung patent infringement lawsuit recently handed down a verdict which basically gave Apple everything it wanted: A billion-dollar payment from Samsung, plus the possibility of an injunction against sales of infringing Samsung smart phones and tablets. Be more market specific- so that it will determine a specific target and design products to suit tastes of the target in order to avoid the patent conflicts (Kim & Song, 2013). 629 - 633. STEP 2: Reading The Apple Vs Samsung Devices Harvard Case Study: To have a complete understanding of the case, one should focus on case reading. Your first days are free! Different countries have different penalties given to the firm found with copied products, some ban the products from sale while others stop the making of the products, therefore, these penalties greatly affect international marketing as the disputes are usually fought in many countries (Yesilay, Ar, and Temel, 2015.). Wired, 20(12), pp.202-209. By PON Staff — on May 14th, 2019 / Business Negotiations. Discover everything Scribd has to offer, including books and audiobooks from major publishers. This is achieved by ensuring to have the legal requirements by law when taking protective measures against competition in the market. Personal essay … A California jury ruled that Samsung would have to pay Apple more than $1 billion in damages for patent violations of Apple products, particularly its iPhone. The impact of patent wars on firm strategy: Evidence from the global smartphone market. Law enforcement should make use of these things," Gula said. Samsung argued that Apple violated its five patents, but the jury found out that Apple had violated two Samsung patents while Samsung had violated one Apple patent, therefore, the jury made a split decision that awarded small damaged to both companies (Filitz, Henkel & Tether, 2015). Apple vs Samsung survey questions is a questionnaire to understand customer opinions about Apple and Samsung smartphones. In cases where a firm does not want to lose its market share, it may opt to produce new products on their own, thus impact occurs in the quality of products when producing similar products without copying the contents of those of a competitor. An exploration of the use of registered community designs.Research Policy, 44(6), pp.1192-1206. In April 2011, Apple filed multiple lawsuits, spanning dozens of countries, against Samsung for patent infringement. The paper pays much attention to the factors that have contributed to the success of Apple in the smartphone industry as opposed to Samsung. Apple case study: How Apple builds everything around simplicity. Question 3: An analysis of South Korea’s Verdict and the United States court verdict. How to forecast cross-border patent infringement?—The Case of US international trade. Conclusion. In the original 2012 case, Apple sued Samsung saying it copied various design patents of the iPhone. Samsung violated six of Apple’s patents, the jury said. Notably, 99 percent of the jury verdict was based on Samsung’s infringement of design patents, with only about 1 percent (around $5 million of the approximately $540 million jury award) based on Samsung’s infringement of utility patents. Journal of Intellectual Property Law & Practice, p.jpt162. Unlock the full document with a free trial. An exploration of the use of registered community designs. Though patents reveal the competitive position of large firms, it is an expensive way of protecting a firm from competition as it involves high taxation fees along other costs incurred in registration. Santa Clara High Tech. Take a look at our Apple case study. An unbiased Viewpoint, Analysis & Report 2. For two days in late May 2012, Apple CEO Tim Cook and Samsung CEO Gee-Sung Choi met with a judge in the U.S. District Court of Northern California in an attempt to reach a settlement in a high-profile U.S. patent case, a sobering example of negotiation in business. In the United States, the jury trial between Samsung and Apple openedJuly 22 with Apple seeking about $2.5 billion in damages. Discursive topics list for an essay short essay on kisan ki atmakatha in hindi. Facts of the case. The jury ended up siding with Apple, agreei… It demanded $2.5 billion in damages. ended with Samsung losing over a billion dollars to Apple in a case for patent dispute in which Samsung’s Galaxy Tab design was accused resembling iPhones and iPads. The Apple-Samsung lawsuits. 953 Words 4 Pages. 3 pages. The court soon grew tired of this, and recently denied Apple's bid to add Samsung's Galaxy 4 phone to the case. Litigation in the Middle: The Context of Patent-Infringement Injunctions. Tang, V., and Huang, B., 2002. and Yoon, J.C., 2013. The judgment passed in the verdict that the copied products of both Apple and Samsung should not be sold resulted in a decreased supply of the products in the market and increase in prices of other existing products of the Companies to compensate for the lost costs. Boston University Law Review, 93, p.1605. Other consuming countries of Apple products are Japan and South Korea (Jeruss, Feldman, and Walker, 2012). Despite the court’s rule, Samsung still has a role to play as the leading company and venture into creating new products that are not close to those of Apple products. Tang, V., and Huang, B., 2002. Such is the case of Samsung vs. Apple which is sprinkled with patents, trademarks or industrial designs case files and also with banning products on one or more markets. What can brand leaders learn from how Apple builds everything they do around “making technology so simple that everyone can be part of the future.” Apple has done a great job in taking that brand idea and stretching it across their brand story through advertising, and their innovation plan (as they have entered many new technology categories). Apple Inc. is an American multinational, was founded by Steve Jobs in April 1 st 1976, and has head office in Cupertino, California USA. The patent problem. This case also highlights the importance of conducting a patent search before introducing a new product to minimize the risk of your product infringing a patent. CONTACT US IF YOU WANT A SIMILAR HIGH QUALITY PLAGIARISM FREE CASE STUDY ON THIS TOPIC OR RELATED TOPIC, Outline of Apple’s and Samsung’s sales comparison and their leading consuming countries. Bergman, K., 2014. Litigation in the Middle: The Context of Patent-Infringement Injunctions. The implication of South Korean Verdict to International Marketing. Golden, J.M., 2014. ISBN: 9781442560833. 1.049 billion from Samsung to Apple. Communications of the ACM, 56(1), pp.28-31. Upper Saddle River, NJ, USA: Pearson. The lawsuit posed a threat to even other smartphone producers in the industry to avoid copying any applications of the Apple Company; therefore, the producers may end up making low-quality products as they try to avoid collision with Apple products. High brand recognition In Apple case study that to review the market broadly, Apple has invested $4.5 billion in 2013 for Research and Development as compared to $2.4 billion in 2011. Apple sued Samsung yesterday, the latest in a long line of IP lawsuits against Android device manufacturers. Technological Forecasting and Social Change, 86, pp.125-131. Building a Patent Portfolio that Supports Your Business Objectives. Samsung Galaxy S7/S7 Edge accounting for 16% of sales and the iPhone 6s/6s Plus at 14.6%. Jury awards $1 billion to Apple in Samsung patent case. Scribd members can read and download full documents. Design rights and innovation: a psychometric analysis. Apple vs samsung 1. Helmers, C. and McDonagh, L., 2013. The jury in the much-hyped Apple vs. Samsung patent infringement lawsuit recently handed down a verdict which basically gave Apple everything it wanted: A billion-dollar payment from Samsung, plus the possibility of an injunction against sales of infringing Samsung smart phones and tablets. However, Apple v. Samsung reminds us why it is important to consider filing one or more design patent applications to protect the look of a new product. and Lee, P.C., 2012. Bullying case study australia essay on topic a cricket match. If the court ruled in favour of Samsung, then it will be compensated US$ 6 million while if it ruled in favor of Apple, Apple would be compensated US$2 million for damages (Helmers & McDonagh, 2013). Your task for this assessment is to read the Case Study 2 - Apple Vs Samsung in your text on pp. Apple vs Samsung survey questions is a questionnaire to understand customer opinions about Apple and Samsung smartphones. Love, B.J. Shumaker, S.J., 2002. Based on the contents of the “discussion” section of this report, it is important to point out … Paik, Y. and Zhu, F., 2013. The jury held that Samsung had infringed on Apple’s patents and awarded over $1 billion in damages. According to the South Korean court rule, the judgment passed was fair enough to protect both companies and to create a fair competition in the market. The United States Court verdict involved the filing of two separate lawsuits. The loss made by Samsung may turn into the costs to the consumers when the court bans the use of Samsung devices with the copied applications from Apple devices (Su, Chen, and Lee, 2012). The Relationship Between Direct Government Support for R&D and Patents in Emerging Economies: A Turkish Case Study. The second Apple vs. Samsung … Initially, fast reading without taking notes and underlines should be done. The company may opt to shift its market to the weaker markets- in order to avoid violating the other firm’s patent or may increase resources towards marketing of their products in weaker markets in order to manage the risk. The competition between Apple and Samsung is great thing for consumers because they are forcing each other to improve their products year after year. For years, Apple and Samsung have clashed and have battled for sales. STEP 2: Reading The Apple Vs Samsung Devices Harvard Case Study: To have a complete understanding of the case, one should focus on case reading. Apple and Samsung have shown that they are very sleek in their operations. Conflict Between Apple and Samsung: The Argument In negotiation, Apple argued that it had lost significant profits in the smartphone market to its most significant competitor, Samsung, due to blatantly copied features. Conclusion • The Apple vs. Samsung case was more than Apple simply protecting its intellectual property for the iPhone, iPad, etc. Patent litigation precaution method: analyzing characteristics of US litigated and non-litigated patents from 1976 to 2010. It may also result in the loss to consumers when Samsung devices are asked to take out the infringed applications, thus, Samsung devices are likely to disappear from the industry for some time. Filitz, R., Henkel, J. and Tether, B.S., 2015. Lee, P.C., and Su, H.N., 2014. Su, H.N., Chen, C.M.L. Summary of Apple Case Study Analysis 1.0 Introduction 1.1 Introduction of Apple: Apple Inc. is the most famous name in the technology sector, it is an innovative electronics manufacturer, which is giving benefits to the consumers and to the suppliers, and the company is using successful strategies in the market so the best results could be achieved. Ahmetoglu, G., and Chamorro-Premuzic, T., 2012. by Gary Benton. Question 1: A Brief Explanation of Apple-Samsung lawsuit and its impacts on consumers and the smartphone and computer tablet industry. Smartphones forecast sales have also shown that Apple was still the dominant operating system having sold 8.36 million smartphones in 2010 and the sales continue increasing over time (Ahmetoglu & Chamorro-Premuzic, 2012). Rich. I n May 2018, a California jury held that Samsung must pay Apple almost $540 million in a patent infringement lawsuit directed to smartphones. 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